Nokuhle's goal is to identify financial knowledge gaps in the market and produce easy-to-understand and beginner-friendly content through videos and conversations, specifically tailored to students, young professionals and small business owners.

 

She believes that personal finance remains an underserved market and aims to ‘plant the idea’ so people know what’s available in the market and its intended purpose. Where individuals find interest, they have the tools to ‘water it’ and investigate further.